A-Squared

A2 Blog

Video Production Blog, Video content creation, Edmonton, Calgary, Toronto

Why use video in your sales and marketing plan?

Thursday, August 13, 2020

The use of video in the business of selling has a very positive impact on your bottom line. Videos are proven to be way more interesting and engaging than the...

Using Video in Your Content Marketing Strategy

Monday, August 3, 2020

Video is the hub for any successful piece of content marketing strategy. Video may not be new and revolutionary but companies are not using it as much as they...

Instagram Video for Business - Part Three: Instagram Live, IGTV and Instagram Ads

Thursday, July 30, 2020

To conclude our series on the use of video on the Instagram platform in this post we are going to cover Instagram Live Video, IGTV and Instagram Video Ads.

How long should I make my video?

Wednesday, July 22, 2020

This question is often asked by clients and while it is an excellent question there is actually no right or wrong answer to this. Basically, it all depends on...

What Exactly is Video Marketing?

Thursday, July 16, 2020

The strategic use of video content in the promotion of services, products and organizations is what we call video marketing. It has gained enormous popularity...

Instagram Video for Business - Part Two: Instagram Stories

Thursday, July 9, 2020

Instagram Stories Videos
Back in 2016, Instagram decided to introduce ‘Stories’ aimed at competing with the likes of Snapchat to offer users the ability to...

Video Marketing for Non-Profits

Monday, July 6, 2020

We have years of experience creating videos for non-profit organizations across Canada. Not every non-profit has a budget to spend on video marketing but those...

Instagram Video for Business - Part One

Tuesday, June 30, 2020

The use of video on Instagram is becoming increasingly popular for business users of the platform. There is a lot of ground to cover for using video on this platform...

Ingredients for Successful Social Media Video Content

Wednesday, June 24, 2020

Companies, organizations and brands are concentrating their marketing efforts towards social media channels like Facebook, Twitter, Instagram and newcomer to the...

Make the Most of LinkedIn Video in 2020

Thursday, June 18, 2020

When we think about social media video content, we have to create the best possible content and if it doesn’t go viral then we have failed. But that isn’t always...