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The Importance of Social Media Video Content

Tuesday, April 28, 2020 4:16 PM

video production Edmonton

The Importance of Social Media Video Content

Video marketing is gaining significant importance on every social platform. On YouTube alone, people watch over 1 billion hours worth of content every day. A study shows that 72% of the customers prefer to learn about services or products via video over other formats. Similarly, Facebook showed that people are 1.5 times more likely to watch a video when they are on their smartphones. 

Since the audience is content-hungry, you should make it a point to use videos on your social media platform. There are several reasons why companies hire the services of video production companies like us. Here are some reasons why you should invest in video content for your business when using sites such as Facebook, Instagram, LinkedIn, and Twitter:

Search rankings

As a business, you want to make sure you are on the first page of any search engine’s results. When was the last time you checked the second or third page of Google? With video content, the chances of appearing on top of the search results increase significantly.

The question on your mind is – how is this possible? When you have videos, people spend more time in your page. As a result, the search engine understands that you have excellent content, boosting your rankings significantly. With the right video production agency, this won’t be much of a challenge.


Easy to understand

The problem with text-based content is that not everybody can grasp it immediately. People need visual enhancements to help them understand and digest information about your products and services. For example, if you plan on selling something to your target audience, you should make explainer videos. People prefer to watch these rather than read manuals you provide.


Improving sales

It is the goal of every business to increase sales and their profit margins. Video content has been proven to boost your revenue, and when you have a product video on your social media page, the chances of converting users to customers increases. A study has shown that when you create explainer videos about your products and services, consumers are more likely to purchase them. 

Increased engagement

One thing that Facebook, Instagram, LinkedIn, and Twitter all have in common is that they all have a high number of shares, and when your content is shared on social media, it will appear on the news feed of their friends. For businesses, this is free publicity, and it can increase your reach substantially.

According to a recent study, users are more likely to share branded videos on social media platforms, if they find it entertaining. We can help you in this area since we have the knowledge to create the best content to meet your requirements. Video marketing is a powerful technique that you cannot afford to ignore in this day and age. As there are hundreds of millions of people on various social media platforms, now is the time to invest in quality video production.

With the help of this type of content on social media, you can increase awareness of your brand among users. Engage your target audience with videos, so that it is beneficial to your company. Whether you are a large firm or a startup, creating social media videos has become an essential method of advertising as it increases the effectiveness of your marketing campaigns.

If you would like to arrange a free consultation on how we can help you with your social media video production needs, then call Andy Holt on 780-907-1445. This can be conducted via Skype, Zoom or a simple telephone call.