A2 Blog

Video is everywhere and it’s no surprise why

Thursday, May 7, 2020 8:50 PM

video production Edmonton Calgary Toronto

Video is everywhere and it’s no surprise why. 

Video messaging can, and should, be used across your business to collaborate, connect, and convert. These are some of our favourite examples across teams and industry use cases. Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. 

Consider this: 20% of people will read the text on a page, but 80% will watch a video

One of the best parts is that there’s no one right way to use video messaging—it can, and should, be used across your business to collaborate, connect, and convert. As a video production company, we’ve seen first-hand how powerful video can be for engaging audiences. It connects on a more human level, delivers information in a way that we process faster and retain longer, and enables us to tell better stories while infusing emotion into our message. 

Simply put, video is the next best thing to being there in person. So it should come as no surprise that its use in business is quickly growing beyond its traditional roots in marketing and training. Thanks to advancements in key technologies, we’re seeing the rise of interactive and personalized video, social video, public and private live streams, secure internal video sharing, and real-time video conferencing. 

We’re also seeing the rise of personal video messaging—a simple way for anyone to capture and share short video messages that are more impactful than text-based emails but don’t require a live two-way conversation like phone calls or video conferences. In many ways, it’s the best of both worlds.

Whether it’s for onboarding new employees, sharing the latest executive message, or connecting with customers in a more personal way, the adoption of video messaging is growing exponentially as the tools to enable it become more accessible. Here are some suggested uses for video in your organization…

Employee Communication and Collaboration

Share knowledge with team members by capturing new lessons learned and best practices in a simple format that others can learn from.

Use video to keep your teams engaged and up-to-date with company updates from leadership.

Create videos for your sales team on the specific resources that are available to support them and their conversations with customers.

Welcome new hires to your company by sending them an orientation video that welcomes them to the team and introduces them to their new work environment and colleagues.

Sales Team

Introduce yourself to new accounts with a short video.

Reduce meeting cancellation rates by sending a video message before your meeting to confirm the details and build a more human connection.

Connect with new leads following your events with a short video.


This is the most common place to use video content. Videos can be used to educate your internal teams on why a new product or service is important and how they can help to promote it.

Improve the retention of your newsletter by recording and embedding custom videos to complement your email communications.

Use screen capture videos to share website updates with internal teams in a way that enables you to explain both the what and the why.

Harness the power of video to improve outreach to potential partners, sponsors, speakers, and attendees for your upcoming events.

Embed a promo video in campaign emails or landing pages to provide a high-level overview of your content.

Create short videos to solicit or provide feedback on product design, website design, and other creative assets.


The use of interactive video is on the rise. Consider building custom interactive videos to engage viewers and potential clients that will help you better understand your audience. These can be complex solutions that include forms and surveys or very simple yes/no button clicks that take the viewer down different paths. Full analytics and lead generation can be provided by using this immersive video tool.

If you would like to arrange a free consultation on how we can help you with your video production needs, then call Andy Holt on 780-907-1445. This can be conducted via Skype, Zoom or a simple telephone call. 

Visit our YouTube Channel to see examples of how clients are using video in different ways.