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Video Marketing in a Post-COVID-19 World

Thursday, May 21, 2020 3:56 PM

Video Marketing in a Post-COVID-19 World

The use of video marketing services were already booming before the pandemic. Video content was prevalent across all social platforms and websites. As the world settles in to the new normal of working from home, video marketing is about to be see a further increase in demand. 

Staying Relevant

The overall effects of the coronavirus pandemic have been crippling to the global economy with many businesses struggling to stay afloat. Companies are searching for new ways to communicate with new and existing customers in an effort to increase sales.

The best way to achieve this is to harness digital marketing and effective video production services. The pandemic isn’t going away anytime soon, so we have to learn to adapt and live with its effects on the world. 

For your brand to survive and maintain profitability, you need to find new and innovative marketing methods. However, your current client base may not be spending so you will have to target your marketing towards new customers. In the meantime, you could use video to show your existing customers how much they are valued and appreciated. This may entice them  to spend sooner than later but also prevent them from being poached by other companies operating in the same industry as you.

Using video to boost your business ratings

We are confident that all forms of digital marketing will experience a boom in the post-Covid-19 world. It is video marketing that will see the most interest while people continue to work from home they will search for content that requires minimal effort to consume. Videos are easy to digest unlike written content. Not everybody has the concentration or patience to read a blog article right now. Let’s hope you have read this far at least. We will likely see a decrease in face-to-face, or in-person sales interactions. With this in mind, we can help you create custom videos that can be shared in live Zoom meetings to present your product or service to a potential customer or even existing ones.

Build a Video Marketing Strategy:

Keep your marketing videos short and interesting

The best way to capture the attention of a potential viewer and customer is to keep the length of your videos short and appealing. The best way to do this is to hire a professional video production company that has years of experience in this area. Your in-house creative communications team can work with the video production company to ensure the brand messaging is maintained and collaborate to produce a video that actually works for you.

Engage your audience

The goal when producing a video must be to engage your audience and captivate them. Creating videos that are made specifically for a particular client and their needs shows that you care and that you are a good listener. 

Another option is to enlist the services of a video production company to produce an animated explainer video that will inform and educate its audience. This provides the potential customer with a valuable takeaway from viewing the video.

Strategic video storytelling as part of your marketing videos will create a connection between your audience and you. Follow a “we’re-all-in-this-together” approach towards your video production and this will convey a human approach that will in the end benefit your organization on so many levels.


Businesses can no longer expect to stay relevant without a digital marketing strategy in the post COVID-19 world. After all, who knows when the time will come around next, for us to gather for an event safely where you could employ and benefit from traditional marketing methods such as networking and sponsorship.

If you would like to arrange a free consultation on how we can help you with your video marketing needs in a post-Covid world, then call Andy Holt on 780-907-1445. This can be conducted via Skype, Zoom or a simple telephone call.

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