This question is often asked by clients and while it is an excellent question there is actually no right or wrong answer to this. Basically, it all depends on the purpose of your video. 

For instance, training videos, mini documentaries that tell a story or any video that your viewer is opting in to watch can be around the three or four minute mark. This way the video will be long enough to convey the message or tell the story without losing the attention of the audience.

If the video is for an online ad for YouTube then it needs to be quite short, somewhere between 15 - 30 seconds is ideal. Those short explainer videos with a sole purpose of informing the viewer of a brief overview of a product or service should be between one and two minutes in length. These videos should be created to tease the viewer into wanting to find out more and usually have a call to action at the end.

If you check out our YouTube channel you will see we have created videos anywhere from 15 seconds to 45 minutes in duration. Like we said, there is no right or wrong answer to the question but the secret is to put yourself in the shoes of your viewer. Your objectives should be to make sure the viewer makes it to the end of the video, understand the content and messaging and finally encourage them to make the final step of following your call to action. This can be a simple redirection to a page on your website, calling your sales department or signing up to your mailing list.

It’s becoming harder than ever to inspire and engage your audience. With 94% of video marketers agreeing that video should be two minutes or less, our message to you is keep your videos short, sweet and simple and always think of the target audience. 

If you would like to arrange a free consultation on how we can help you with your video marketing needs, then call Andy Holt on 780-907-1445. This can be conducted via Skype, Zoom or a simple telephone call.