A2 Blog

Why use video in your sales and marketing plan?

Thursday, August 13, 2020 10:45 AM

The use of video in the business of selling has a very positive impact on your bottom line. Videos are proven to be way more interesting and engaging than the written word in the delivery of information.

When you are selling something, potential customers need to see what they are buying and a well produced video goes a long way in converting the final sale. Videos have a more human feel that people can relate to and it will make it easier for them to make a commitment to buy. 

Think about the multitude of emails you receive each day that fill your inbox with sales messages. Eventually you become blind to their messaging, and that is why a video not only stands out instantly, it will set you apart from your competition and the retention value is far higher.

Different types of sales videos

1. FAQ videos

There is no better way to communicate answers to frequently asked questions than with video. It is proven that people prefer to watch videos of this kind before they contact you with any queries. This will help them determine if you are the right company for them to deal with.

2. Staff bio videos

The use of video in providing information about your employees can be useful as potential customers will be able to build their trust in you as they become familiar with your brand.

3. Product and/or service videos

Most visitors to your website are put off by a vast amount of text describing the reasons why your product/service is the best. We are not saying that you shouldn’t use text but maybe limit the amount and instead display a video that will engage and inform the visitor on your site.

4. Home page videos

The landing page is usually the first page people see when they visit your site. The strategic use of video here will retain the visitor longer and help to reassure them as they navigate your website. Videos on landing pages have also been proven to raise your SEO ranking.

5. Cost videos

Most people need to find out how much something is going to cost before they will consider doing business with you. Consider making a short animated explainer video to give information on cost and budgets for your products or services.

6. Testimonial style videos

The best form of advertising is a testimonial. Who doesn’t want to hear a recommendation from a friend or colleague. Over 90% of people value the opinions of other customers more than what a company has to say about its product or service. This type of video will go a long way to prove that you are trusted and convert those inquiries into sales.

In conclusion

Video is not thought of when it comes to sales as it is always tied to the marketing side of your company. It does hold a fair amount of power in the sales process, though. It communicates with potential customers in an engaging way and if you implement any of the above methods in your sales and marketing it will increase your bottom line.

For further information on how video can become your secret weapon in the sales process, contact Andy Holt on 780-907-1445 for a no obligation consultation via Zoom, Skype or a socially distanced in-person meeting.