A2 Blog

Beginner’s Guide to TikTok for Business

Thursday, September 10, 2020 5:33 PM

Should your business be on TikTok? You should definitely consider it. Many major brands are already embracing the platform that is storming through social media with its huge user base that is covering a much wider demographic than just millennials. 


The vertical video sharing platform is still relatively new so it provides early adopters with the opportunity to engage with a wide audience. Many business-to-consumer brands are capitalizing on this and creating TikTok specific advertising campaigns. The user base of the app are very active and sharing content on a daily basis while opening the app over 10 times a day to check on their feed and browse new content over five minutes each time. This is proven to be far longer than Instagram and even Snapchat as its direct competition. Before you start to share content on TikTok it is advisable to take some time to learn about the various video formats on the platform.

Video Formats

The TikTok platform is available to everyone and includes businesses large or small. It is very easy to get started because all you really need is a smartphone. Don’t worry if your content isn’t highly polished, TikTok video content is notoriously silly and spontaneous. With the user base being predominantly of the younger generations it is a prime opportunity for brands to engage with a more youthful audience. The aspect ratio is 9:16 or vertical format. This is something to remember when shooting content directly from your phone or if you are using content filmed with traditional video cameras to upload to the platform later. 

As a video production agency we can create impactful TikTok content with the use of custom graphics, overlays and high definition video. We will film with the platform in mind and frame the content accordingly. Usually filming in 4K as this allows for more flexibility for cropping without losing any resolution or quality. 

Here are some quick tips to remember:

Quick Tips

The video aspect ratio for TikTok is 9:16 — or vertical.

The length of video clips are 15 seconds long, or you can be creative and piece together several 15 second clips to create a video of around 60 seconds long.

Audio plays a big part in the TikTok experience so there is no need to subtitle your content.

Discover More

The best thing you can do before jumping into the TikTok pool is explore the app and discover the trends and videos that are popular. The platform is increasing in popularity on a daily basis and is fast becoming a go-to for video content sharing on social media. Check out other businesses and see what they are posting. It’s never too late to adopt a new social network so get on board, have some fun and showcase the lighter side of your company.

If you would like to take advantage of video content on social media, contact us today and we will be happy to discuss your requirements in more detail. Call Andy Holt today on 780-907-1445 for a no obligation consultation.