A2 Blog

Leverage Your Video Marketing for 2021

Friday, January 22, 2021 5:09 PM

The digital world we live in is getting rather crowded. Standing out from your competitors can be challenging and that’s why many businesses turn to video content as a large part of their marketing plan to help reach new audiences and retain the engagement of their existing ones. With video marketing on its way to making up over 85% of internet traffic by the year 2022 it is no surprise that 2021 will see an even bigger increase in the use of video.

With over 75% of the population watching online videos every week this is an audience you can’t afford to bypass. If your marketing doesn’t contain any quality video content then you are going to miss out on opportunities to leverage your brand. As a professional video production company we can help you create the best possible videos for the budget you have available. 

There are many benefits that a strong video presence offers, such as SEO (Search Engine Optimization), Google loves video and if your YouTube channel is configured the right way it can lead to a higher ranking across all major search engines especially if you have video on your home page. Video content improves the quality of organic traffic flowing through to your site and landing page videos lead to higher conversion rates.

Video is far more shareable than traditional text with images. Social media video is an ideal example of this. Over 60% of consumers reported making a commitment to buy something after watching a branded video on a social channel.

If you want to take advantage of the power of video then contact us for a free, no obligation consultation on how we can assist you in the creation of high quality, custom video content for your organization. We have years of experience and a proven track record of working with companies of all sizes.