A2 Blog

Establishing company culture and brand through video

Sunday, January 23, 2022 5:16 PM

At the root of every successful company is its culture and brand. When you are selling your products and/or services to your customer base you want to build their confidence that in turn delivers repeat sales and recommendations or referrals. The best way of achieving this is to become one of the best employers. If your staff members are treated well and are happy, they are more likely to build a positive company culture that leads to long serving employees and this will attract a loyal customer base.

We recently produced a human resources video for Bartle & Gibson — western Canada’s leading supplier of plumbing, heating and electrical products. They are using the video to help them attract new employees through demonstrating their company culture and family environment. It contains testimonials from long-serving employees at all levels of the organization from warehouse floor to management. Not only is this type of video ideal for attracting fresh talent to your company, it also instils confidence from your customers as they see they are doing business with a company that values its people.

A positive workplace culture results in loyal staff and an increase in production and profitability.

Take a few minutes to watch the video we produced for Bartle & Gibson. https://youtu.be/Pgu8n-3XWOQ