A2 Blog

Using Short-Form Content in Your Video Marketing Strategy

Monday, March 20, 2023 3:30 PM

The way people consume information has altered as a result of social media sites like Instagram and TikTok. Nowadays, viewing a video about a good or service is more appealing to consumers than reading a lengthy article. In reality, according to an online survey, 91% of participants planned to watch more brand videos online in 2023. But one of the most crucial factors influencing video marketing is focus. Younger customers in particular have very short attention spans. They favour watching quick videos that pack a lot of knowledge into a short amount of time. Short-form videos can be used by businesses to expand their brand awareness and draw in new clients in the worldwide online market. Short-form video production techniques can be used by companies and marketers to raise client engagement and brand recognition. Some of them consist of:

Tell captivating tales

All videos, even brief ones, are a way to interact with your viewership. It is an excellent tool for promoting your business and communicating what it represents. One of the best methods to make sure your marketing video is successful is by telling interesting stories. Show your customers what makes your company special by using brief videos. Demonstrate the passion you have for your product or service and your prospective customers and you will become emotionally connected as a result of your storytelling. This tactic excels when highlighting the benefits of a good or service your business is providing.

Utilize teaser films in short form

We are all conscious of how intriguing movie teasers are released by the entertainment industry to generate buzz. This concept can be used by companies in a variety of sectors to pique interest in their brand without giving away too much information. When your business is launching a new product or service, short-form films work well as teasers. Share brief videos with a link to lengthier explainer or product introduction videos on social media sites like Instagram. To expand the video's audience, you can also encourage viewers to mention their loved ones in the comments area.

Give your audience a behind-the-scenes tour

The success of a business depends heavily on effective customer engagement. By creating brief behind-the-scenes videos, you can easily connect with your current and potential customers by letting them see a little bit of how the business operates in various areas. These films can show the various steps in the production of your product, a tour of your warehouse, or how your various machines work. This can help you set yourself apart from your competitors. Additionally, it strengthens consumer loyalty and demonstrates to the audience your concern for their experience.

Be reliable

When creating and sharing video material, many people unintentionally undervalue the value of consistency. Consistency in video production will give your customers the impression that your company is dependable. If you maintain a regular posting schedule, the algorithms of social media platforms will more frequently suggest your video content. Choose a reasonable schedule that your staff for video production and marketing can follow, and stick to it. Additionally, keep in mind that your videos have a greater chance of getting viral the more engaging they are. This has a big effect on the size of your audience and raises consumer awareness of your brand.

Observe patterns

As soon as you notice a social media trend that is relevant to your business, seize the opportunity to build a short-form video marketing strategy around it. Following a trend will increase the likelihood that people from various demographics will suggest your video. Additionally, you can use popular audio clips in your short-form video material to draw viewers' attention. Keep in mind to watch how other creators and advertisers are implementing the fad and to assess how the viewers are responding to these videos. You can make more appealing short-form video material by doing this.

Build libraries of information

If you post frequently, you'll undoubtedly accumulate a large collection of short videos that users can watch when they visit your profiles. A new user is more likely to browse your profile to view related videos if they watch one of your videos and like it. In reality, a lot of people rewatch their favourite videos repeatedly, which increases their views and likes. When they discover a ton of interesting and captivating short-form content, they might also tell their peers about your social media channels. As a result of the rise in views, social media platforms' algorithms will start recommending your content to users with comparable interests.

Concentrate on the more effective short-form material

This tactic, which is as ancient as marketing itself, also applies to video marketing. The performance of various short-form videos can be readily analyzed to determine which ones perform better if your content library is kept up to date. Find out which aspects of these brief videos the viewers enjoy, and base your subsequent video marketing material on these aspects. Additionally, you should frequently check the remarks beneath the short videos because many viewers highlight or otherwise highlight portions of the content in the comments. When you are creating the content for the upcoming marketing campaign, you can use this information.

Reuse the video you created

A short-form video that succeeds on one medium is likely to succeed on another as well. You can therefore reuse short-form video content that you have posted on a platform like TikTok and gotten positive feedback for. Simply download it, remove the application's watermark, add the most popular music at the moment, and publish the content on a different platform. This decreases the work required to produce quality short-form video material and increases your presence across platforms.

In closing

Businesses can expand their image and draw in more customers by using short-form marketing videos. Even though it requires a lot of work and time to be effective, this strategy can help business owners connect with clients who share their interests by sharing succinct but compelling stories.

If you would like to find out how we can assist your company with its video marketing strategy, please call Andy Holt on 780-907-1445 for a free, no obligation, telephone call.