A2 Blog

Six Ways to Host Video on Your Website

Thursday, July 6, 2023 9:32 AM

Unsure of the best place on your website to display your video content? We have identified six locations that may benefit from some video love.

1. Home is the best place to be

Not surprising at all! Why not grab their attention straight away on your homepage, which serves as your customers' initial impression of your online presence? Post a welcome video, a film showcasing your newest item, or service. Or maybe a video that highlights a unique offer.

2. Help!

Have you ever experienced extreme frustration due to a lack of product or service knowledge? And who wants to wait for a response via email answer or a phone call from customer service? By providing detailed videos that address common questions, you may save time for your client and your team.

3. Learning About You

A team video, a "behind the scenes" office movie, and brief bio videos of each team member may all be included on your website's "About Us" page. After all, you want consumers to recognize the individuality of your business, so let your employees shine!

4. Sell, sell, sell!

Include your items if you sell them! Sites have discovered that viewers of product videos are 64% more likely to make a purchase, but exact figures may vary. In fact, since utilizing online video to promote their products, some companies claim conversion rates ranging of up to 30%.

5. Let There Be Light

Why not highlight client testimonial videos if you have them? Make a page dedicated for this, and ask others to contribute their experiences using your products or services.

6. Vlog it

Vlogging (video blogging) is frequently quicker and simpler to produce than standard blog posting. Not to mention that it forges a closer bond with your viewers. Increase the use of vlogs, and you'll see a huge increase in traffic to your website.

If you would like to find out how we can assist your company with its video marketing strategy, please call Andy Holt on 780-907-1445 for a free, no obligation meeting or telephone call.