A-Squared
The Value of Staff Orientation Videos: A Guide for Forward-Thinking Companies
Wednesday, October 30, 2024 10:05 AM
Bringing on new staff members is both exciting and crucial to an organization’s growth and culture. However, onboarding can also be challenging, particularly if it lacks structure or the necessary tools to effectively bring employees up to speed. That’s where staff orientation videos come in – a game-changing resource for both new hires and HR teams alike. In this post, we’ll explore the benefits of orientation videos and how they can add lasting value to your company.
1. Consistent Messaging, Every Time
One of the most significant advantages of using an orientation video is consistency. With video, every new employee receives the same high-quality introduction to your company’s values, policies, and expectations. This ensures that each hire starts with a solid foundation, helping them feel prepared and aligned with the company’s goals. Consistent messaging also reduces misunderstandings, creating a unified experience that sets all employees on the same path from day one.
2. Time and Resource Efficiency
Traditional onboarding processes often require hours of HR time and resources. With orientation videos, HR teams can significantly reduce the time spent on training while allowing employees to complete essential orientation modules at their own pace. This efficiency is particularly valuable for companies that onboard multiple employees at a time or operate across different locations, as the video can be accessed remotely, saving time and logistical costs.
3. Engaging, Memorable Learning Experience
Let’s face it: long onboarding presentations can feel overwhelming and, at times, unengaging. A well-produced orientation video brings energy and creativity to the onboarding process, capturing attention with dynamic visuals, real-world scenarios, and even interactive elements. Video can also break down complex policies or procedures in a visually intuitive way, improving retention and helping employees feel confident from the start.
4. Scalability for Growing Businesses
For companies in growth mode, an orientation video can be a scalable solution. As more employees join, updating and distributing a video is far easier and more cost-effective than revising written materials or conducting numerous in-person sessions. Plus, orientation videos can be updated or segmented as your company evolves, ensuring the information remains accurate and relevant without the need for an entirely new onboarding program.
5. Reinforcing Company Culture and Values
The first impression new hires have of your company can have a lasting impact. An orientation video is the perfect medium to set a welcoming tone and reinforce your organization’s culture from day one. Through the visuals, tone, and messaging, employees can see the values that matter most to the organization. When companies showcase their dedication to their values, such as inclusivity, innovation, or teamwork, employees are more likely to feel a connection and alignment from the beginning.
6. Supporting Ongoing Learning
Many orientation videos go beyond a one-time welcome message and become a valuable reference tool. New hires may need time to absorb all the information from their initial orientation. By having a recorded resource, employees can revisit sections of the video as needed, helping reinforce critical information and supporting ongoing learning.
Conclusion
Investing in a staff orientation video is more than just a convenience; it’s a powerful tool that saves time, provides consistency, and communicates your organization’s commitment to its culture and people. As onboarding continues to evolve in an increasingly digital world, orientation videos will become an essential asset for forward-thinking companies looking to welcome new hires with clarity, excitement, and confidence. If you would like to find out how we can assist your company with its video production projects, please call Andy Holt on 780-907-1445 for a free, no obligation meeting or telephone call.