A2 Blog

The 9 Types of Video Marketing Every Brand Needs

Friday, May 31, 2024 7:29 AM

Isometric graphic ilustration of video marketing concept elements. Video Production Edmonton Calgary Alberta Canada.

In the digital age, video marketing has emerged as an essential tool for brands aiming to capture audience attention and drive engagement. With the vast landscape of video content, it can be daunting to determine which types of videos are most effective. Here, we explore nine crucial types of video marketing that every brand should incorporate into their strategy.

1. Explainer Videos

Explainer videos are short, informative videos that explain a product, service, or concept in a straightforward and engaging manner. These videos are particularly effective for introducing new products or complex services, breaking them down into easy-to-understand segments. A compelling explainer video can significantly enhance customer understanding and interest.

Why Your Brand Needs It: Simplifies complex information, increases product comprehension, and boosts conversions.

2. Product Demos

Product demonstration videos showcase the functionality and benefits of a product in real-time. These videos highlight key features, provide practical use cases, and often include a call to action, encouraging viewers to make a purchase.

Why Your Brand Needs It: Builds trust, allows customers to see the product in action, and drives sales.

3. Testimonial Videos

One of the best forms of video to produce are testimonial videos that display comments from satisfied customers sharing their experiences with your product or service. These authentic endorsements can build credibility and trust, influencing potential customers' purchasing decisions.

Why Your Brand Needs It: Enhances credibility, builds trust, and provides social proof.

4. Behind-the-Scenes Videos

Behind-the-scenes videos offer a glimpse into the inner workings of a company, showcasing the people, processes, and culture that make the brand unique. These videos humanize the brand, fostering a deeper connection with the audience.

Why Your Brand Needs It: Humanizes the brand, builds a personal connection, and enhances transparency.

5. How-To Videos

How-to videos provide step-by-step instructions on how to use a product or complete a task related to your brand's industry. These videos are educational and often position the brand as an authority in its field.

Why Your Brand Needs It: Educates the audience, demonstrates expertise, and increases brand authority.

6. Live Videos

Live videos offer real-time engagement with your audience, allowing for immediate interaction and feedback. Whether it's a Q&A session, a product launch, or a behind-the-scenes look, live videos create a sense of urgency and exclusivity.

Why Your Brand Needs It: Enhances real-time engagement, builds community, and creates a sense of exclusivity.

7. Brand Story Videos

Brand story videos delve into the history, mission, and values of your company. They tell a compelling narrative that resonates emotionally with viewers, helping to build a strong, memorable brand identity.

Why Your Brand Needs It: Strengthens brand identity, fosters emotional connections, and enhances brand loyalty.

8. Animated Videos

Animated videos use graphics, illustrations, and animation to convey messages in a visually appealing way. They are particularly effective for simplifying complex ideas and adding a creative touch to your marketing efforts.

Why Your Brand Needs It: Engages viewers with creativity, simplifies complex concepts, and stands out from traditional video content.

9. Social Media Videos

Social media videos are short, engaging clips designed for platforms like Instagram, Facebook, TikTok, and LinkedIn. These videos are tailored to fit the style and format of each platform, making them highly shareable and effective for increasing brand visibility.

Why Your Brand Needs It: Increases brand visibility, drives social engagement, and reaches a broader audience.


Incorporating a diverse range of video content into your marketing strategy can significantly enhance your brand's ability to engage, educate, and convert your audience. By leveraging these nine types of video marketing, your brand can create a dynamic and comprehensive video marketing strategy that drives results. Remember, the key to success lies in understanding your audience and crafting videos that resonate with their needs and interests. If you would like to find out how we can assist your company with its video production projects, please call Andy Holt on 780-907-1445 for a free, no obligation meeting or telephone call.