Video is no longer just a marketing trend—it’s a core part of how successful businesses communicate. Whether it’s introducing your brand, training your team, or showcasing customer success, video helps you engage audiences in ways that text or images simply can’t.

Corporate videos have the power to build trust, boost brand awareness, and drive growth. Here are the top 12 types of corporate videos your business can use to stand out and succeed.

1. Brand Story Videos

Every business has a story worth telling. A brand story video shares your journey—how your company started, what you believe in, and what makes you different. These videos connect emotionally with your audience and create a memorable first impression.

Purpose: Build trust and emotional connection with your audience.

2. Company Overview Videos

A company overview video gives viewers a clear picture of who you are, what you do, and why it matters. It’s perfect for your website homepage or trade show presentations, offering a polished and professional introduction to your organization.

Purpose: Present your company in a clear, compelling way.

3. Product or Service Videos

Show, don’t just tell. Product and service videos demonstrate what you offer and how it benefits your customers. They’re ideal for showcasing features, explaining use cases, or launching new products.

Purpose: Highlight value and drive conversions.

4. Customer Testimonial Videos

When real clients share their positive experiences, it builds credibility and trust. Testimonial videos let satisfied customers tell your story for you—making them one of the most persuasive tools in your marketing toolkit.

Purpose: Establish trust through authentic client feedback.

5. Case Study Videos

Case study videos go a step further by diving into specific success stories. They show how your product or service solved a problem, delivered results, and created measurable impact.

Purpose: Demonstrate real-world results and strengthen credibility.

6. Recruitment and Culture Videos

Today’s top talent wants to work for companies with purpose and personality. Recruitment and culture videos highlight your team, workplace environment, and company values—helping you attract the right people and showcase what makes your business a great place to work.

Purpose: Inspire and attract top talent.

7. Training and Onboarding Videos

These videos are perfect for standardizing training across your organization. They make onboarding smoother, reduce time spent in live sessions, and ensure everyone receives consistent information.

Purpose: Streamline employee training and improve retention.

8. Event Highlight Videos

From corporate conferences to community events, highlight videos capture key moments and energy. They can be used to promote future events or share your company’s industry involvement with clients and followers.

Purpose: Showcase engagement and build excitement.

9. Corporate Social Responsibility (CSR) Videos

CSR videos showcase how your business gives back—whether it’s through community projects, sustainability efforts, or partnerships with non-profits. They help humanize your brand and demonstrate genuine values.

Purpose: Strengthen reputation and build goodwill.

10. Internal Communication Videos

Video can be an effective way to share internal updates, CEO messages, or company-wide announcements. It helps align teams, boost morale, and keep employees informed and connected.

Purpose: Improve internal engagement and communication.

11. Explainer Videos

Explainer videos simplify complex topics using visuals, narration, or animation. Whether you’re explaining a new process, technology, or idea, these videos make information clear and memorable.

Purpose: Educate audiences in an engaging way.

12. Promotional and Advertising Videos

Short, attention-grabbing, and creative—promotional videos are perfect for campaigns, product launches, or social media ads. They help you capture attention quickly and encourage viewers to take action.

Purpose: Increase visibility and drive conversions.

Final Thoughts

Corporate videos are one of the most effective ways to grow your business—whether you’re trying to attract customers, inspire employees, or share your story. Each type of video serves a unique purpose, but together, they form a complete strategy that builds trust, strengthens brand awareness, and drives results.

Investing in professional video production ensures your message is clear, engaging, and aligned with your business goals. When done right, video doesn’t just tell your story—it brings your brand to life.

Call Andy Holt on 780-907-1445 for a free, no obligation meeting or telephone call — let’s collaborate on your video production needs!