Corporate videos are a powerful tool for engaging audiences, strengthening brand identity, and conveying key messages effectively. Whether you're looking to promote a product, educate employees, or boost brand awareness, there are many types of videos to consider. Here are the top 10 types of corporate videos to inspire your next production.

1. Brand Story Videos

Brand story videos showcase your company’s history, mission, and values. They create an emotional connection with your audience by sharing your journey and vision in an engaging way. These videos are great for humanizing your brand and building trust with customers and employees alike.

2. Product Demonstration Videos

Showcasing your product or service in action helps potential customers understand its features and benefits. These videos are especially useful for software companies, tech startups, and e-commerce brands that want to highlight how their offerings solve specific problems.

3. Customer Testimonial Videos

Nothing builds credibility like real customers sharing their positive experiences. Testimonial videos add authenticity and social proof to your brand, helping prospective clients trust your business and feel more confident in their purchase decisions.

4. Explainer Videos

Explainer videos break down and simplify concepts to make them easy for the viewer to understand. Whether you’re introducing a new process, product, or service, these videos break down the information into digestible and engaging visuals. Animation and motion graphics are often used to enhance their appeal.

5. Training and Onboarding Videos

For internal use, training and onboarding videos ensure consistency in employee education. They help new hires get up to speed quickly and provide ongoing training for existing employees, saving time and resources compared to in-person training.

6. Company Culture Videos

These videos highlight your workplace environment, team dynamics, and core values. They are excellent for recruitment, giving potential hires a behind-the-scenes look at what it’s like to work at your company and attracting like-minded individuals.

7. Event Highlight Videos

If your company hosts or participates in events such as conferences, trade shows, or team-building activities, an event highlight video is a great way to capture and share key moments. These videos can be used for internal recaps, promotional content, or social media engagement.

8. Behind-the-Scenes Videos

Give the viewer a sneak peek behind-the-scenes. Whether it’s a day in the life of your employees, a look at your production process, or how your services come to life, these videos build transparency and authenticity, strengthening audience trust.

9. Corporate Social Responsibility (CSR) Videos

CSR videos highlight your company’s initiatives in social, environmental, or community-focused projects. They demonstrate your commitment to making a positive impact, improving brand reputation, and inspiring customers and employees alike.

10. Live Streaming Videos

Live streaming is a very popular way to interact with your audience in real time. Whether it’s a product launch, Q&A session, webinar, or company announcement, live videos create an interactive experience that fosters stronger connections with your audience.

Conclusion

Choosing the right type of corporate video depends on your goals, target audience, and message. Whether you want to educate, inspire, or sell, leveraging video content can significantly enhance your brand’s reach and impact. Start brainstorming your next corporate video project today, and bring your brand’s story to life! 

If you would like to find out how we can assist your company with its video production projects, please call Andy Holt on 780-907-1445 for a free, no obligation meeting or telephone call.