Video content isn’t just a marketing option—it’s a necessity. Whether you’re a small local shop or a growing online brand, video has the power to educate, inspire, and convert. The good news? A large production budget isn’t required. Quite often, the simplest video concepts can be the most effective.

Here are some foundational video ideas that every business—yes, every business —can and should have in their toolkit:

1. About Us / Brand Story Video

Give your audience a peek behind the curtain. Tell them who you are, what you do, and why you do it.

Why it works: People buy from people. A brand story helps build trust and emotional connection.

Pro tip: Keep it under 2 minutes. Use natural language and visuals from your actual workplace or team.

2. Product or Service Demos

Showcase what you sell and how it works. Whether it’s an actual product or a service, a quick overview can make a difference.

Why it works: Seeing is believing. A demo can clear up confusion and reduce hesitation to buy.

Pro tip: Focus on benefits, not just features. Answer the question: “How will this help the customer?”

3. Customer Testimonials

Let your happy customers do the talking. These can be simple selfie videos or Zoom recordings—authenticity beats polish here.

Why it works: Social proof builds credibility fast. Future customers want to see real results.

Pro tip: Ask customers to share specific results or before/after stories. Keep it casual.

4. How-To or Educational Videos

It’s important to be able to educate your audience. By teaching them something new not only builds trust, it also raises your brand to a higher level.

Why it works: Education leads to engagement. You’re helping, not selling—which builds loyalty.

Pro tip: Use a list format to keep it structured and engaging.

5. Behind-the-Scenes Videos

Take your audience behind the scenes of your day-to-day operations, events, or team moments.

Why it works: Transparency is magnetic. People love seeing the human side of brands.

Pro tip: Use Instagram or TikTok stories for these. Keep it real and unpolished.

6. FAQ or Myth-Busting Videos

Answer the most common questions your customers have—or bust myths related to your industry.

Why it works: Clears up objections before they’re even asked. Also great for SEO if posted on YouTube.

Pro tip: One question per video. Short and snappy is best.

7. Seasonal or Announcement Videos

Got a new product? A sale? A milestone? Share it on video!

Why it works: Video is more attention-grabbing than text, especially for time-sensitive updates.

Pro tip: Use captions and bold visuals to highlight the key points quickly.

Final Thoughts

You don’t need to go viral to make video work for your business. Start small. Stay consistent. Focus on adding value, and the results will follow.

Remember: **the best camera is the one you already have** (yes, your smartphone counts). What matters most is the message and your willingness to show up.

So—what’s stopping you? Pick one of these video ideas and hit “record” today. If you would like to find out how we can assist your company with its video production projects, please call Andy Holt on 780-907-1445 for a free, no obligation meeting or telephone call.