Attention spans are shrinking, and competition is fierce. Consequently, video content has become one of the most powerful tools for driving web traffic. Whether you're a small business, a content creator, or part of a larger marketing team, using video strategically can help you boost visibility, engage your audience, and convert viewers into loyal fans or customers.

Here are some tried-and-true tips to help you generate more web traffic with video:

1. Create High-Quality, Valuable Content

Before you think about SEO or distribution, focus on creating content that genuinely adds value. Ask yourself:

- What problems can I solve?

- What kind of content are they already watching and engaging with?

- Can I create content to educate or inspire in a unique way?

Whether it's how-to tutorials, behind-the-scenes videos, interviews, or product demos, ensure that your videos are visually appealing, professionally edited, and packed with useful information.

2. Optimize Videos for Search Engines

Just like blog posts, videos can (and should) be optimized for SEO. Here's how:

- Use keywords within your video title, description, and tags.

- Add a transcript or captions to help search engines index your content.

- Create a compelling thumbnail to boost click-through rates.

- Embed videos into relevant blog posts or landing pages to give them more context and visibility.

Pro Tip: Host videos on YouTube, the second largest search engine, and link back to your website in the description and video itself.

3. Embed Videos on Key Pages of Your Website

Strategic placement of videos on your site can keep visitors engaged and reduce bounce rates. Consider adding videos to:

- Landing pages to boost conversions

- Product pages to explain features

- Blog posts to enrich the content

- Your homepage to introduce your brand

Google favours websites that keep users engaged, and video is one of the best ways to do that.

4. Leverage Social Media for Distribution

Social platforms are prime real estate for video content. Share your videos natively (upload directly to the platform rather than linking from elsewhere) on platforms like:

- Instagram (Reels, Stories)

- Facebook

- LinkedIn

- TikTok

- X (formerly Twitter)

Each platform has its own strengths, so tailor your content accordingly. Use engaging captions, relevant hashtags, and strong CTAs (calls to action) that direct viewers to your site.

5. Use Video in Email Marketing

It has been proven that marketing emails that contain videos can significantly increase open rates and click-through rates. Try:

- Embedding a short teaser video with a link to the full version on your site

- Adding the word “Video” in the subject line of the email will help to boost opens

- Using animated GIFs or thumbnails to draw attention

Make sure the video aligns with the email’s message and offers a clear path for viewers to learn more or visit your site.

6. Collaborate with Influencers or Partners

Partnering with influencers or industry experts to co-create video content can expand your reach to new audiences. These collaborations often result in higher trust and more engagement.

Look for micro-influencers in your niche who align with your brand values and have an active, engaged following.

7. Repurpose Your Video Content

Don’t let your videos gather dust after one use. Repurpose them into:

- Blog posts

- Social media snippets

- Infographics

- Podcasts

- Email content

Maximizing the lifespan of your content means more exposure and more opportunities to drive traffic back to your site.

8. Use Strong CTAs

Every video should guide the viewer toward a next step. A compelling call to action might be:

- “Visit our website to learn more.”

- “Download our free guide.”

- “Click on the link below.”

Place CTAs strategically—verbally within the video, as text overlays, and in the video description.

Final Thoughts

Video is more than just a content format—it's a traffic-generating machine when used correctly. By focusing on value, optimizing for SEO, and distributing your content smartly, you can turn your videos into powerful magnets that draw users to your site again and again.

Start small, test what works, and keep refining your strategy. With consistency and creativity, you'll see your web traffic grow in no time.

If you would like to find out how we can assist your company with its video production projects, please call Andy Holt on 780-907-1445 for a free, no obligation meeting or telephone call.