Creating quality content takes time, so it's smart to get the most mileage out of what you produce. If you've recorded a great video, don’t just post it once and move on — turn that one video into multiple content pieces to expand your reach and save time. Here’s how you can repurpose a single video into five impactful pieces of content:

1. Social Media Clips

Trim your video into short, bite-sized clips (15–60 seconds) for platforms like Instagram Reels, TikTok, and YouTube Shorts. Focus on moments that are funny, insightful, or emotionally engaging. These snippets can generate curiosity and drive traffic back to the full video.

2. Blog Post

Transcribe the video or summarize its key points into a blog post. Add a compelling introduction, subheadings, and maybe a few quotes from the video. This improves your SEO and gives people who prefer reading a way to engage with your content.

3. Infographic or Quote Graphic

Extract key takeaways, data points, or memorable quotes from the video and turn them into visually engaging graphics. These are perfect for LinkedIn, Pinterest, and Instagram, and they increase your brand’s shareability.

4. Email Newsletter

Summarize the main idea of the video in a few short paragraphs and include a link to watch the full version. This gives your email list exclusive insights while promoting the content further.

5. Podcast Segment

If the video has valuable audio (like an interview or talk), repurpose it into a podcast episode. With a quick intro and outro, you can reach audiences who prefer listening over watching.

Final Tip: Always tailor each piece for the platform it’s going on — what works on TikTok might not work on LinkedIn. With a little planning, one solid video can fuel your content calendar for days or even weeks.

Want help turning your next video into a full content campaign? Please call Andy Holt on 780-907-1445 for a free, no obligation meeting or telephone call — let’s multiply your message!