Storytelling cuts through the noise of a distracted world. It's how we connect, persuade, and remember. Video storytelling is engaging, and is a useful medium that no organization can ignore. Welcome to the world of video storytelling.

What is Video Storytelling?

Video storytelling is conveying a narrative through the use of video and audio. It’s more than just highlighting your product or service — it’s about weaving a story that will connect to your viewers on a personal level. Whether it's a customer journey, a behind-the-scenes look at your business, or a mission-driven brand film, video storytelling puts people and emotions at the center of your message.

At its core, video storytelling follows the same principles as any great story:

Characters your audience can relate to

A conflict or challenge that needs to be solved

A resolution that offers insight, inspiration, or transformation

Why Video Storytelling Works

Video storytelling works because humans are wired for stories. Viewers are more inclined to remember a story than any other message. Research shows that people retain 95% of a message when it is delivered in the form of a video, in comparison to less than 10% from a written article.

Here are a few reasons why video storytelling is so effective:

1. It Builds Emotional Connections

Visual storytelling through the use of video is extremely effective as it connects with so many different emotions. When viewers feel something, they’re more likely to trust your brand and take action. You know you have struck gold with your video when people can relate to the message and feel like they can support your brand.

2. It Humanizes Your Brand

Showing the faces behind your brand, real customer experiences, or authentic moments from your community helps people see you as more than just a business. It makes you relatable, trustworthy, and memorable.

3. It Simplifies Complex Ideas

A well-crafted story can explain what you do in a way that’s clear, engaging, and easy to understand. If your service or product is complex, storytelling helps communicate the "why" behind the "what."

4. It’s Shareable

People share videos that move them. A powerful story — especially one with purpose or meaning — is more likely to be shared across social platforms, exponentially increasing your reach and engagement.

5. It Converts

Ultimately, good storytelling leads to action. Whether that’s signing up, buying a product, or donating to a cause, stories inspire viewers to do something. And when you combine emotion with a clear call-to-action, the results speak for themselves.

How to Start Using Video Storytelling

You don’t need a Hollywood budget to tell great stories. Start with what you have — your passion, your people, your purpose. Here are a few types of video storytelling you can try:

Customer Stories: Testimonials that focus on the customer’s journey, not just your product.

Founder Stories: Share why you started your business, what drives you, and what problem you're solving.

Behind-the-Scenes: Give a glimpse into your process, your team, or your culture.

Mission Videos: Highlight the bigger purpose behind your work — especially if you’re impact-driven.

Day-in-the-Life: Show how your product or service fits into the lives of real people.

Final Thoughts

Video storytelling is more than a trend — it’s a shift in how we communicate. In a world that’s increasingly visual and emotionally driven, brands that can tell meaningful, human stories will stand out.

So, if you’re still relying on static images, bullet points, or bland promo videos, it might be time to ask: *What story are you telling — and who needs to hear it?*

Because your audience isn’t just looking for information. They’re looking to feel something. And that’s where your story begins. 

Please call Andy Holt on 780-907-1445 for a free, no obligation meeting or telephone call — let’s multiply your message!