A-Squared

Archive

Video Production Edmonton Calgary Toronto Blog

Video in eLearning: Best Practices for Better Training

Tuesday, August 4, 2026

Online learning is now essential for employee development, customer education, compliance training, and professional certification. As organizations...

AI Is Watching: How to Help Your Videos Get Discovered

Wednesday, July 29, 2026

For years, businesses have optimized videos for people and search engines by focusing on titles, keywords, descriptions, and thumbnails. Today, artificial...

5 Essential Questions Before Starting Any Video Project

Tuesday, July 21, 2026

Successful videos rely on careful planning and strategy, not just advanced equipment or skilled teams. Key discussions before filming shape the project's...

What Makes a Great Video Production Company?

Monday, July 13, 2026

Video is one of the most effective tools for businesses, government organizations, and non-profits to engage their audiences. Whether launching a product,...

What Makes a Good Video? A Complete Guide

Monday, July 6, 2026

Every day, millions of videos compete for our attention. Some are forgotten within seconds, while others have a lasting impression, spark action, or...

How Colour Choices Affect Your Brand’s Video Marketing

Monday, June 29, 2026

When making a marketing video, most people focus on the script, camera work, or editing. While these are important, colour is also a powerful storytelling...

How to Read a Teleprompter Naturally: Tips for Better On-Camera Delivery

Monday, June 22, 2026

For many people, stepping in front of a camera is intimidating enough. Add a teleprompter to the mix, and suddenly the pressure can feel even greater....

How to Prepare Clients for a Successful Testimonial Video

Thursday, June 11, 2026

It is well known that customer testimonial videos are extremely effective marketing resources for businesses. They build trust, provide social proof,...

Best Platforms for Video Marketing in 2026

Monday, June 8, 2026

Creating a compelling video is important, but connecting it with the right audience is equally vital. In 2026, video still dominates digital marketing,...

How Lawyers Can Generate More Leads with Video Marketing

Thursday, June 4, 2026

The legal industry is more competitive than ever. Clients have countless options when choosing representation, and their search often begins online—long...